Perceptive Marketer: Synthetic Competitors & Antisocial Social Media
Welcome! FAQs are all the rage… Don’t let your website FAQs become an eyebrow-crunching, cringe fest. Follow our tips instead. 🙂 (I know — we’re leaving you hanging. #sorrynotsorry) See the full article & infographic! “Your ...
Perceptive Marketer: Is Your Audience ACTUALLY Paying Attention? Podcast Ads, ChatGPT Ads, & More
Howdy y’all, Welcome to the digital marketing rodeo! 🤠 How are Real People Searching?🤔 YouGov’s 2026 U.S. Web Search and AI Report surveyed independent sources and users about how they are using traditional and AI search. (Repeat: ...
Perceptive Marketer: Good and Not-So-Good Tips for Gaining Brand Visibility
Hey y’all, It was hot and stormy out by the Jersey Shore this weekend. Let’s chill out with a cool quick quiz from our very own VP, Marc! Quick Quiz ⏲️ 1. Google made many AI-related announcements ...
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google GA4's AI Assistant default channel is visible (yay!) but there is a catch (aww)... or three (boo). Catch 1: It only captures traffic when it ...
The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may have heard some of our industry’s Chicken Littles proclaiming how the traditional search sky is falling because a recent study showed 68% of clicks now ...
Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and AI-first announcement mean for organic search traffic? Short answer: it’s too soon to tell, especially given Google also announced a May 2026 core update of ...
