Perceptive Marketer: Core Update Results, Marketing Upskills, & AI Tools
So glad you’re here… We’ve got quite a bit to catch you up on! 🗞️ This just in from Google: Google's AI features (AI Mode, AI Overviews) use the same crawling system as regular Google search, so ...
Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
Perceptive Marketer: Index Bloat, Brand Vitals via SEO Stats, & Bantering Ads
Heyyooo! It’s an amazing day to talk about SAIO. 90% of AI search traffic comes from desktop. (Are you surprised? I am… but also not.) Why aren't more referrals coming from mobile devices? It could be the ...
Perceptive Marketer: AI-Automated Social Ad Campaigns, SEO Success, & Thoughts on Google AI Mode
Howdy friends, Let’s get down to digital marketing business! SEO is not dead but rather the 2015 version of SEO has died and has evolved into the AI-era, as WordStream states. (Note: we already covered this "evolution" ...
Perceptive Marketer: AI Overviews Quick Quiz, TikTok Accessibility, & Rethinking SERPs
Hiya, Making sure you know this: you’re awesome. In spite of all the obstacles, you are here and you are still kickin’. That’s something to be celebrated. Anywho, here’s the marketing news you came for…. Google is ...
Perceptive Marketer: The One Where You Will Ask Yourself if Every News Story is About Google
Welcome back! I know you missed us last week * tear 🥹*. In recompense, we’ve got extra digital marketing tea for you to sip on this week! ⚖️ The DOJ ruled that Google operated an “illegal monopoly ...
