Perceptive Marketer: Microsoft AIO, Fragmented Search Journey, & 4Ms of Marketing Plans
Today’s the day! The sun is shining! The digital marketing news is here! Microsoft caught onto the SAIO trend and released a blog: "Optimizing Your Content for Inclusion in AI Search Answers." Their POV for (S)AIO success ...
Perceptive Marketer: SEO 2026, Anti-Scraping Analysts, & A/B Testing YouTube Titles
Holla! Time to shimmy into this week’s digital marketing news! Based on a survey of 371 professionals in 52 countries, the State of SEO 2026 report covers what's working in SEO today and where the industry is ...
Perceptive Marketer: Perplexity’s Offer for Chrome, Personalized AI Results, & E-E-A-T This SEO Guide
Greetings 👋 Time for your favorite digital marketing newsletter – let’s dive in! NEWS ALERT ⚠️ Perplexity offered to buy Google’s Chrome browser for $34.5 billion. What would that mean to you, me and the rest of ...
What Digital Marketers Should Know If Perplexity’s Bid to Buy Chrome Actually Happens – UPDATED
9/4/25 Update: In the first week of September, a Federal judge ruled Google did not have to sell Chrome as part of the resolution to address its antitrust monopoly ruling. The ruling did, however, require Google to share “some ...
Perceptive Marketer: Core Update Results, Marketing Upskills, & AI Tools
So glad you’re here… We’ve got quite a bit to catch you up on! 🗞️ This just in from Google: Google's AI features (AI Mode, AI Overviews) use the same crawling system as regular Google search, so ...
Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
