Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and AI-first announcement mean for organic search traffic? Short answer: it’s too soon to tell, especially given Google also announced a May 2026 core update of ...
Perceptive Marketer: Google Updates Galore!
Oh good, you’re here! I gotta catch you up — digital marketing news is moving too quickly to fall behind! Calling my content marketers: we shouldn't be thinking only about what people are asking AI chatbots for ...
Perceptive Marketer: #Winning in AI Search Through Experiential Content
Y'all ready for this… week’s marketing extravaganza? *commence playing the Space Jam theme by 2 Unlimited* A spoonful of Experience helps the AI content go down. 🎶 That’s how Mary Poppins would sing it if she were ...
Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving more total searches, according to Google’s Liz Reid reports in ...
Perceptive Marketer: Playing the Same Games with New Names – AI, PPC, & Marketing Roundup
Hey y’all, Here’s your digital marketing roundup with a little mindfulness sprinkled on top! 49% of US AI users say they're likely/very likely to try a different brand if an AI assistant suggests an alternative. This in ...
Perceptive Marketer: Is a 90% Accuracy Rate “Good Enough” for AI Overviews? Plus Thoughts on Marketing Strategy
Howdy, It’s high time we discuss what’s going on in digital marketing. Do you think a 90% accuracy rate for Google AI Overviews is good enough? Or do you worry that on any given search you perform ...
