From Brand Authority to EEAT to SEO to SAIO
Have you heard about Moz’s Brand Authority metric? It was announced last fall at its Mozcon event and it has now been incorporated into its Pro platform as part of its new “Domain Overview” summary section. The section also ...
SEO vs. SAIO Content Strategy
You’ve probably heard of various Search Engine Optimization (SEO) content strategies like the pillar strategy. With Search Artificial Intelligence Optimization (SAIO), strategizing is a bit different… and, thus, exciting! Quick Review SAIO is about being cited and ...
The Last One: Google Patents, SEO Links, & Influencer Marketing
Heyo! The time has come. ⏰ The LAST What’s Hot Wednesday of the year! (DUH DUH DUH 🥹) BUT don’t worry! We’ll be back with more fun next year. 😃 For now, let’s savor the time ...
Google’s Gemini, AI Ethical Concerns, & Puppies!
Howdy, Howdy! Have you ever noticed how many hats we wear day-to-day? Sibling. Partner. Friend. Coworker. Volunteer. Parent. Athlete. Musician. They all could be full-time roles if we allowed them. First, give yourself a pat on the back for ...
The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?)
When we launched DBE’s Search Artificial Intelligence Optimization (SAIO) strategy for generating link citations in answers to questions asked of conversational search AI chatbots like Bing Copilot and Google SGE, we showed this iceberg image to help distinguish the ...
SAIO and YouTube: Another Click In The (EEAT) Wall
If you’ve been following DBE’s blogs and videos on Search Artificial Intelligence Optimization (SAIO), you can skip the short story section below like you would when binging episodes of your current favorite series. You can jump ahead to the ...
