Perceptive Marketer: YouTube Shorts Untapped, ROI of SEO, & Brand Backlash
Hi all – March has brought some spectacular winds (of digital marketing change). Check it out! "Google Search is 373x bigger than ChatGPT search" — we think this headline is gilding the lily of Google while downplaying ...
SEO Tool Crash, Insta Hacks, & PMax in 2025
Howdy, It’s the last week of January, but doesn’t it feel like months have passed since we celebrated the New Year? Digital marketing has been on a wildly-whippy, unpredictable ride so far! Last week during SEO armageddon ...
Reddit Rankings, Brands in GenAI Responses, & Automated YouTube Shorts
Pssst… hey! We’ve got some digital marketing news for ya. Ready? Good, ‘cuz here it is! Google rankings and GenAI chatbot responses are mentioning the same brands. The point? Brands featuring high-quality content that answers questions people ...
2025 Hashtag Strategy: Are They Relevant?
As social platforms get smarter, many of them have stated that hashtags are not needed to distinguish the content of posts. For some users, hashtags continue to be a method for discovering useful posts. However, as social platform algorithms ...
Special Edition Perceptive Marketer: YouTube SEO, “X-odus,” & Music Video Lessons
Hey y’all, Special edition! I’ve stuffed food-themed puns in the midst of our digital marketing news. Ready. Set. Gobble! A couple of Google stories from last week: Google AI Overviews ads (!) have been spotted on mobile ...
Google Core Update, Trusting AI, & Soda Ads
Hiya, I hope you’re enjoying the day so far. Let’s make it a little more fun with some digital marketing news, shall we? 45% of customers trust AI tools to find brand information, according to data from ...
