As part of our ongoing “human” learning process on conversational AI searches, we’ve been talking with the chatbots themselves about their “machine learning” processes. Today we’re sharing a recent Q&A session with Google’s Bard that started with this simple question:
Here is Bard’s response:
Note that Bard included DBE’s SEO/SAIO Iceberg graphic with a citation link to our LinkedIn post when we announced the new SAIO strategy for influencing conversational search results. So Bard is now inching its way to becoming more like Google SGE and Bing Chat bots in terms of providing citations. More on LinkedIn in a moment. First, let’s review Bard’s response to our prompt for more information on how SAIO can be used to gain visibility for searches:
It’s like Bard is reading the DBE SAIO playbook! Now, let’s get back to LinkedIn and why it is being used by Bard as a source for citation that fulfills the Experience, Expertise, Authority and Trust (EEAT) model for helpful content:
BTW, we first asked Bard this question using X instead of Twitter but apparently Bard has not been trained on the new name. Following this response, we asked Bard to create a table comparing LinkedIn, Twitter, and Facebook in terms of relevance and trust.
We couldn’t say it much better so we exported Bard’s response to create this table for future use when talking about SAIO, EEAT, and LinkedIn:
What’s that? You’re now wondering about the potential of using YouTube as an influencing platform for SAIO? That’s a blog for another day.
