Heyo!

The time has come. ⏰ The LAST What’s Hot Wednesday of the year! (DUH DUH DUH 🥹)

Meme with 2 pictures of a child. Is left picture, she is crying about the last WHW issue. In the right picture, she is happy when she finds out WHW is coming back next year

BUT don’t worry! We’ll be back with more fun next year. 😃

For now, let’s savor the time we have. Here’s your dose of #DigitalMarketingNews.

SEO & SAIO

  • Remember the good ol’ days when you would do your shopping research online before going to the store? According to eMarketer, these days, consumers are doing that research on their smartphones in-store. Content they are looking at includes price comparisons, customer reviews, and detailed product descriptions. These real-time searches make SEO and SAIO all the more important as part of the digital marketing mix.
  • Search Engine Land has a good read on the importance of generating brand presence, authority, and trust to help AI models learn and value their relevant content as part of the SEO EEAT model. The author suggests to achieve SEO success in this new AI-driven era you need to think “publicity first, links second” with the assumption that the links will follow the publicity. Our approach with SAIO is to teach the AI models to deliver both brand citations and links. As we noted in our recent blog post, SAIO citations and links will help with SEO, too.
  • Here’s an interesting, longer read about 9 Google patents that may influence your SEO. We’re seeing an increase in Natural Language Processing (NLP) and contextual understanding. This means Google will be getting better at reading and comprehending the “why” behind a search query/web page. This is all a shift to a more AI-chatbot-esque approach to search. *cough cough* More reasons why SAIO’s important *cough cough* 😏

Do Good Spotlight
🌟 No Kid Hungry 🌟

1 in 5 kids in America live with hunger today. No Kid Hungry is working to solve problems of hunger and poverty in the United States and around the world. They offer school meals, grants, advocacy, research and more to help their cause. They even have a “Free Meal Finder” to help anyone find help near them. Learn more: No Kid Hungry.

Digital Marketing

  • Social Influencer campaigns are super nuanced and require the right touch. SocialFly, a highly recognized social media agency in NY, has a quick influencer marketing post to make sure you get the most from your programs!
  • The Taiwan Semiconductor Manufacturing Company (TSMC) is the only company in the world that can reliably make the world’s most advanced AI chips. In AI expert Rob Toews’ Ted Talk, he discusses the major problems with this fact including: 1. rising political tensions between Taiwan and China and 2. no other company (including Samsung and Intel) can reliably make these chips at scale. TSMC chips are pivotal for tech giants like Google to progress in AI development. The talk gives perspective on how global politics can enhance or impede our advancement of technology.

    Our thoughts: this is a situation to watch, but technology–or the people behind it–seem to find a way to move forward and we bet AI chips are no different. But, as John Lennon said, “Imagine….”

Why We 💗 What We Do…

We love our Do Good Spotlights, so we’re going to give them another shoutout here! If you have the ability and want to donate time or resources to good causes, here’s a list of reputable organizations to consider: Do Good Spotlight Roundup 2023.

I hope you’re having a wonderful, happy, healthy December. If you are celebrating anything, I hope it’s seriously awesome. Wishing you the best in the new year, as well!

Natalie

Here’s some fun facts about penguins: 🐧

  • Their cute ‘lil tuxedo appearance is a feathery camouflage called “countershading.” Any fishy predator looking up will see the white belly blending into the water’s surface – all those below will see the back blending into the dark sea floor. #genius
  • A group of penguins in the water is called a “raft.” When they’re chilling together on land, it’s a “waddle.”
  • Penguin ancestors came from Australia… why some species decided to move that far south is beyond 🥶

Why am I talking about penguins this week?

They’re cute. Do I need a better reason to talk about penguins? 🤷

Anyway, send your friends this signup link to join the WHW “waddle!”

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