Howdy, friends!

January 24th is National Compliment Day, so here are some headed your way:

Good for you for expanding your knowledge and reading today. Think of 3 things you did well today. Now, out loud, give yourself a compliment for accomplishing them, no matter how big or small they are! Happy reminder that complimenting yourself is important, we believe what we hear ourselves say! 😊

Let’s hop into the digital marketing news, fellow marketing enthusiasts!

SEO & SAIO

  • You’ve likely heard about apps that let you take a picture of a plant and then identify it for you. Well, Google is adding those kinds of features to its search and Gen AI toolboxes. Our Head of SEO, Marc Engelsman, asked the question: Does this mean a picture is now worth a thousand keywords?! (ba-dum-tss)

DBE Perspective… 💭

Think with Google, with the help of The Behavioural Architects, has published its latest research on “how people decide what to buy while they’re in the messy middle of their purchase journey.” The research offers tips on how to boost consumer confidence (or should we say authority?) based on your website content.

For more on Brand Authority, check out our new blog post From Brand Authority to EEAT to SEO to SAIO.

DBE Perspective PART 2… 💭

Yes, there is a part 2 to your favorite segment of the WHW newsletter!

We know that SAIO and SEO work together, BUT they have different implementation strategies… one big difference is keywords. Instead of the SEO “one keyword per page rule, ”SAIO works with one topic and a few long-tail search terms. How does that work? Good question! Find out in “The SAIO Strategy: SEO Keywords vs. SAIO Topics.”

Digital Marketing

  • FINALLY, LinkedIn rolls out sponsored articles. (Woohoo!) In the past, there was the problem of LinkedIn not liking you leading people to your off-platform blog, but wouldn’t let you sponsor your LinkedIn article. This is an exciting new feature to get your thought leadership content out to more people!
  • With the death of the cookie, marketers are finding ways to utilize 1st-party data (maybe zero-party and second-party) data in a privacy-centric way through AI. Marketing Dive points out that large companies with massive amounts of 1st-party data will have a leg up over smaller ones. A way around this could be “data co-ops that allow entities to share data that can be used to fuel generative AI efforts.” However, if enough companies share data on this large scale, it still looks suspiciously similar to third-party cookies. We’ll have to see how it all plays out.
  • Google has laid off hundreds of people specifically in the advertising sector. Many believe the support experience is going to get worse and as an agency we can attest to this.

Do Good Spotlight
🌟 Home Sweet Hudson 🌟

Once a special needs person reaches the age of 21, they are disqualified for the IDEA (federal) services they’ve used throughout their life. Home Sweet Hudson helps ease the burden of this transition for caregivers and special needs people in the Hudson County area. Learn more about them here: Home Sweet Hudson.

Don’t forget… you’re awesome! 😎

Have a supercalifragilisticexpialidocious day,

Natalie

Good Vibrations by The Beach Boys has been stuck in my head. 🎵

Did you know that high-pitched noise in the intro was created by an electric-theremin. Learn more about the song here.

And if you’re pickin’ up our good vibrations, share our WHW signup link to your buddies. 🏄

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