You’ve probably heard us cite the “one keyword per page” rule for Search Engine Optimization (SEO). That’s not the case with Search Artificial Intelligence Optimization (SAIO). It’s a little more… exciting! 

Quick Review

SAIO is about being cited and linked to as a source in relevant AI chatbot conversations. Since 94% of Google SGE links are expected to be different from organic search results, this means we can optimize on the opportunity to appear in both places, bringing more visibility, authority, and organic traffic to your website.

Let’s start off with the reason for the differing strategies, then, we’ll jump into what the strategy actually is.

Setting the (Chat) Scene

Let’s say you’re planning a dinner. You’re cooking and you’ve decided to consult your AI chatbot of choice on what to make. 

You get to the topic of olive oil. Here’s your chat (you can skim for the good parts if you’d like):

You: 

What is the best olive oil to use with my chicken parm recipe?

Chatbot:

The choice of olive oil for your chicken parm recipe depends on personal preference and the flavor profile you’re aiming for. Extra virgin olive oil is often a popular choice for its robust flavor and health benefits. Look for a high-quality, cold-pressed extra virgin olive oil to maintain the oil’s natural flavors.

If you prefer a milder taste, you might opt for a light or regular olive oil. These oils have a more neutral flavor and can work well in dishes where you don’t want the oil to overpower the other ingredients.

Ultimately, it’s about finding an olive oil that complements the overall taste of your chicken parmigiana. Feel free to experiment with different types and brands to discover the one that best suits your preferences.

You:

What other flavors of olive oil could I use?

Chatbot:

Infused olive oils can add unique and complementary flavors to your chicken parmigiana recipe. Here are some suggestions:

  • Garlic-infused olive oil
  • Basil-infused olive oil
  • Rosemary-infused olive oil
  • Chili-infused olive oil
  • Lemon-infused olive oil

Remember to taste the infused olive oils before using them to ensure the intensity aligns with your preferences. Additionally, use these oils judiciously, as their flavors can be potent.

You:

How do I know which olive oil to choose?

Chatbot:

Choosing the right olive oil depends on various factors, including your taste preferences, the dish you’re preparing, and the level of intensity you desire. Here are some tips to help you make a choice:

  • Extra Virgin Olive Oil (EVOO): This is the highest quality and least processed olive oil. It has a rich, robust flavor with fruity and peppery notes. Use it for drizzling over finished dishes, salads, and recipes where the oil’s flavor is a key component.
  • Virgin Olive Oil: Like extra virgin olive oil but with a slightly less intense flavor profile. It’s suitable for cooking and dressings.
  • Light or Mild Olive Oil: This oil has a more neutral taste and a higher smoke point, making it suitable for cooking at higher temperatures. Use it for sautéing, frying, or baking when you don’t want the oil to dominate the dish.
  • Flavored or Infused Olive Oils: Choose these based on the flavor profile you want to add to your dish. Popular options include garlic, basil, rosemary, chili, or lemon-infused oils.
  • Cold-Pressed Olive Oil: This means the oil was mechanically extracted without the use of heat or chemicals, preserving more of the natural flavors and nutrients.
  • Single-Origin or Blended: Single-origin olive oils come from one region and may have distinct flavors. Blended oils mix olives from different regions for a balanced taste.
  • Dark Glass Bottle: Opt for olive oils packaged in dark glass bottles, as they protect the oil from light exposure, which can degrade its quality.
  • Check for Certification: Look for oils with certifications like the PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication), which ensure certain quality and production standards.

Remember to consider your personal taste preferences and the specific culinary application when choosing olive oil. It’s often helpful to experiment with different varieties and brands to find the one that suits your palate and the dish you’re preparing.

Now, switch hats for a second. 🎩 

Your company manufactures the best olive oil in the world. You definitely want to be cited as a source in AI chats like these.

So, it would make sense to lay all that info in one easy webpage for chatbots to cite. Instead of the traditional one keyword per page rule in SEO. you’re optimizing for a group of long-tail search terms around one specific topic with SAIO. See the picture below for a visual:

Long landscape image. Title is "DBE Keyword Optimization". On the left, there is "SEO" with "one keyword per page". On the right, there is "SAIO" with "one topic and multiple long-tail search terms".

So, you create and optimize a “Finding the Right Olive Oil for your Recipe” topic page with phrases such as…

  • Garlic-infused olive oil
  • Delicate olive oil
  • Chili olive oil
  • Which olive oil should I use?
  • How to pick olive oil for italian recipes
  • Where do I start with olive oil cooking

You can format all these phrases in ways like FAQs, whitepapers, blogs, etc…. You’ll want to display the info in a way that makes sense and is easy to read by AI chatbots and humans alike.

Recap 

SEO is all about being super finite and direct with one keyword per page.

SAIO optimizes for a group of long-tail search terms around a specific topic.

While these optimization strategies are quite different, they do have a positive impact on each other. Check out The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?) for more on that.

We recommend a marketing optimization plan that features both because they draw out the best in each other… almost like a peanut butter and jelly combo!

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