Future of Google, High CPCs, Effective Leadership, & Eddie The Terrible
Published On: 02/07/2024
You know those days when it seems everything has gone sideways? We all have ‘em. I think the trick is to look at them in their entirety. Here are some thoughts:
Is everything about traffic bad? Yes, it slows us down. Is slowing down always bad? Not always, for example, we slow down on vacations. Not saying traffic is like a vacation (cuz it ain’t). Perhaps it gives us time to notice the cloud formations in the sky or appreciate the sincere goodness of seat warmers in the midst of winter.
How about making mistakes at work? Yes, it’s not fun to stare into the face of imperfection. We can sit with that. Notice how a mistake may draw you into a new path of thinking… of observing. Maybe those observations lead you to a new, creative solution…
Whatever hurdles may come up, remember that you have the strength and creativity to handle them.
Let’s get into the digital marketing rodeo!🤠
SEO & SAIO
Search Engine Land reports on the future of SGE, Gemini, Ads, and AI Search based on clues from the latest Alphabet earnings call and statements from the Google CEO. It covers a lot of ground with how AI is a key driver behind what Google hopes to achieve in 2024 and how their AI initiatives, including Bard and the Assistant (with Bard) mobile app, are being incorporated into their search products as complementary features.
Do Good Spotlight 🌟 Yoga Alliance Foundation 🌟
Yoga Alliance Foundation works to bring equitable access to yoga while supporting yoga professionals. They support refugee programs, give scholarships, support the scientific study of yoga, and much more. If you are interested in their cause, check them out: Yoga Alliance Foundation.
Google Search Ads CPC increased by 17% YOY and 9% QOQ in Q4 2023. Are more advertisers getting more confident in paid search? We’ll have to keep watching.
Eddie the Terrible, the dog you didn’t want to adopt. In Ann Handley’s most recent newsletter, she reminded us of the brilliantly crafted, beautifully blunt dog adoption posting. The posting worked so well that Eddie was eventually adopted. It shows the power of amazing copywriting to grab the attention of the right people. She, also, reminded us that generative AI is great for getting started, but a unique human touch may just be the cherry-topper to make writing GREAT. I agree 1001%.
Social media and the law system seem to be inextricably linked these days. Meta, TikTok, X, Discord, and Snap CEOs appeared before the US Senate on Jan 31st to address child protection. Each CEO cited multiple efforts dedicated to young user protection, while Senators posed tough questions to present their case that the platforms need to have more protections in place.
What are the secrets of effective leadership that can be applied to your role in the marketing industry? There are some solid takeaways by Martech including:
Turn challenges into inspiration
Nurture a culture of innovation and empower your team
Adapting to change: Leading through market disruption
Influencing and collaborating in marketing leadership
Developing and mentoring future marketing leaders
Bonus: the article includes a shout-out and link to a sidebar interview with long-time DBE friend and referrer Ruth Stevens.
Have a wonderful rest of the week,
What music do SEOs like? 🎵
What’s Mario’s favorite search engine? 🔍
What is a popular search engine for ghosts? 👻
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