Hey y’all,

Digital marketing news going live in 3, 2, 1…

• Which AI-driven shifts in consumer behavior will most impact digital advertising over the next 2-3 years? EMARKETER offers survey results that puts “Reduced use of traditional search engines like Google” at the top of the list. Note it’s only saying reduced use not that AI is going to replace search. It’s really just more reinforcement of the need to have a complementary SEO/SAIO strategy.

• How are in-house marketers preparing for AI search? “Creating content designed for AI and conversational search” tops the list. One other thing popped out to us — “Agency professionals are likewise preparing for AI changes to search, to an even greater extent than their in-house marketer counterparts.”

• Did ya hear “Apple is finally upgrading Siri, and Google Gemini will power it“? Can you say “Siri search SAIO” 3x fast?

• The “TikTok Next” report predicts 2026 will be ruled these 3 trends:
  • Reali-TEA – it’s not about perfection, but real experiences
  • Curiosity Detours – people will try to learn and grow their knowledge/skills on TikTok
  • Emotional ROI – brands will need to give consumers more of a “why to buy” that is conscious of emotional ROI as well as financial cost
  • Get the summary or the full report. 

• Another trends report? You betcha! This one is for PPC in 2026. The big takeaway is “pairing rapid AI advancements with strong fundamentals and human oversight,” which seems to be a broader echo of business initiatives. Keep the user in mind and AI features in control.

• “71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents.” Makes sense, does it not? In the same survey 53% of marketers are optimizing content for conversational AI. (Who’da thunk?)

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🌳 Deciduous trees lose their leaves for dormant periods, protecting themselves from cold damage.

🦔 African hedgehogs and crocodiles stay inactive in a cool spot during hot, dry seasons.

🐸 Wood frogs freeze solid for up to 8 months of the year.

Nature knows the kind of rest she needs for recovery.

This is proof enough that you need rest, too. And by rest, I don’t just mean sleep. (Learn about the other types of rest in the P.S.)

Good [insert the time of day you’re reading this] and good luck with it all!

Natalie

Dr. Saundra Dalton-Smith defines 7 types of rest: 

1. Mental
2. Spiritual
3. Emotional
4. Social
5. Sensory
6. Creative
7. Physical

To be your most productive, not-burned-out self, you need to first figure out your rest deficit. If you’re solving problems at work and home, you can schedule breaks throughout the day to close your eyes and breath for mental and sensory reprieve.

The TED Talk is worth a watch.