Hello!

How goes it in the land of digital marketing? So glad you asked!

• How do you know if Google is indexing all the content on a longer page? Google’s John Mueller confirmed you can paste a quote from the bottom of a website page into Google. If a result pops up, you’re in the clear!

• Firefox will let you block GenAI features. Yes, they are still investing in AI features, but they know some people are not on board with AI. That’s a broader lesson in itself — How can you accommodate the people in your brand’s audience who are not thrilled with AI?

• The Feb 2026 Discover Core Update will be prioritizing locally relevant content while reducing clickbait. You may see some fluctuations or you may not… as always, we’ll keep an eye on it.

• LinkedIn posts (not just articles) are ranking on Google now, so keep optimizing your posts, y’all!

• Why isn’t leadership as thrilled with social meda results as you are? Have you tried really telling the story… picking out the most important metrics without being granular… leading with patterns instead of volume? This article from Later is a delightful refreshed take on data storytelling.

• YouTuber Modern Millie released an excellent 2026 social media trends breakdown with predictions. One of which was how the algorithm reset/preferences function may become more widespread. WHAT THIS MEANS: Creators and brands must be clear what their content is and who they are creating it for. How do you do that? *cough cough* Social SEO.

• Super Bowl 2026 Ads. Some were okay. Others were meh. In terms of the social scoreboard, Pepsi got the most mentions. What was your favorite ad?

Corporation for Supportive Housing (CSH) “promotes affordable housing with supportive services to ensure everyone has a safe home.” They are working to solve homelessness nationwide with supportive housing solutions including offering low-cost loans to affordable housing developers and consulting to communities in launching supportive housing. Check them out: Corporation for Supportive Housing.

AI can’t experience a warm cookie given to a weary traveler at a hotel.

Nor can AI fully understand the impact that moment had on the traveler’s mind for years after.

Generosity goes far for brand loyalty, and leadership has to trust in its power without knowing the exact ROI. Reid Holmes describes this beautifully in their Martech article “The brand moments algorithms will never understand.”

Zoom out of marketing for a bit: Generosity goes a long way (period). Helping someone, paying for another’s coffee or holding the door, could have profound impacts on how another’s day unfolds. Sometimes all it takes is a little bit of kindness to reset another’s mood. 😊

Ciao!

Natalie

Tell someone that they’re doing a good job today, and see how it impacts their mood 🙂