Hi all –
Ready yourself for Perceptive Marketer: Friday Edition. 😎
*Commence playing “Oh Yeah” by Yello.*
SEO & SAIO 🔍
- Remember when you could look at the queries that ChatGPT used to generate its response? Well, it looks like ChatGPT queries are no longer visible. 😢 While sad, at least you can still see grounding queries in Bing Webmaster Tools through the AI Performance tab.
- ChatGPT Ads 📢: You can sign up online to stay informed as they expand their advertising capabilities.
- YouTube is the 2nd biggest Social Media source used by AI (next to Reddit) according to Otterly AI. What videos are getting cited? Long-form videos with timestamps!
- Curious how Google Search & Discover pick images for thumbnails? Be clear in schema markup and use meta tag best practices to make sure the best images are selected! More here.
- What could you do with ✌🏾 SEO Vibe Coding ✌️? Hreflang matching, content decay, find related pages to link. Moz gives a top-level, and here’s a step-by-step example.
Digital Marketing 📢
- Best article title I’ve seen in a while: “The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain”. Y’all know I’ve been on Team Human for a while. Steve Bevilacqua’s article reminds us that AI still makes mistakes and doesn’t produce new ideas as it only predicts the best response to your prompt.
- Now, seemingly contradictory to the previous article… here are over 70 AI prompts for social media. Why? Because yes, you can still USE AI but just be wary about letting it do it all without human review.
- Three strikes — your site is out! ⚾ Nothing makes a Google Ads marketer’s heart race like a warning or *gulps* a suspension. Here’s a case study from SEL on appealing a strike if you are not violating policies.
- Captions in Instagram posts??? *jaw drop 😲* Yes, it’s a test for paying subscribers. Will it increase the chance you’ll subscribe to Meta Verified?
Do Good Spotlight: The Conservation Fund 🌟
Conserve Land. Combat climate change. Build vibrant communities. The Conservation Fund is working on all these through its comprehensive programs. They’ve protected over 9 million acres of land and water nationwide since 1985. Check out their mission, their success, and how you can help.
Thoughts to Take With You… 💞
Let’s put on our spectacles for this quote examination: 🧐
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
It’s okay to look up from your desk. It’s okay to take a walk on an early spring day. It’s okay to leave the phone in the car when you’re out with friends. In fact, these things should be encouraged.
Life is worth the pause to acknowledge it.
