Podcast Link-Building, Content Decay Prevention, & Questionable Data Usage
Howdy, Welcome to your favorite part of the week! (Well, one of your favorite parts of the week.) Let’s dive into the digital marketing extravaganza. Podcasts… for link building – can it be true? You betcha! In ...
SearchGPT Review, AI Humanization, & Is AI Helping Students Learn?
Hi y’all – Let me guess what you’re thinking: you’re pumped to read the latest digital marketing news. Oh, that’s not what you were thinking? Well, it will be (see, I can tell the future too)! Anyways, here’s the ...
Fight AI Bias, AI Hallucinations, & Addictive Feeds Act
Greetings! I’m going to change Bananarama’s “Cruel Summer” lyrics to “It’s been a hot, hot, hot summer…” (and we’re not even that far into it)! It’s also been hot from a digital marketing perspective… check it out! ...
Perplexity vs. Google Search, Meta AI Tools, & B2B Marketing Refresh
Guess what? … our favorite day of the workweek! We’re super excited to give you this week’s edition of Perceptive Marketer. Let’s goooo! How do Perplexity searches differ from Google? This article could have used Google ...
Helpful Content, Sustainable Marketing, & Where’s Your Web Traffic Coming From?
Hey y’all! March is named after the Roman god of war, Mars. In most myths, Mars is known for being quite brutish and hot headed. Now, traveling a little further east. In Ancient Chinese medicine, spring is the time ...
Creative Content, YouTube Short Ads, & Digital Ad Spending
Heyoo 😃 What’s going on? A LOT as always. We’ll get to the meat of it for ya, no worries: To compete against the strengths of TikTok, Google is making improvements to YouTube Shorts for advertising, including “First Position on ...
