Perceptive Marketer: Refreshing Evergreen Content, GEO Rush, & Tell Me Without Telling Me
Hi, *Natalie unapologetically slaps a briefcase on the table while simultaneously unclasping the locks and opening the lid with a thwack. She pulls out a stack of neatly stapled articles and slides them across the table toward you.* After ...
What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine industry was struggling with what to call this newfangled thing. It didn’t help that the new AI platforms kept changing how they referred to themselves. ...
Perceptive Marketer: 3-Course Quiz, Content Trends, & Fan-out Queries
Hi all, To whet your Thanksgiving appetite, today’s quiz on recent Perceptive Marketer issues is provided in three courses by our very own VP of SEO/SAIO and Strategy, Marc Engelsman: Marc’s Quick Quiz ⏲️ Appetizers 🥗 1. ...
Measuring Search Marketing Success in the AI Age
Two questions on digital marketers’ minds these days are: “What is the impact of AI platforms on my organic search and paid search success metrics?” “What metrics should I be focused on to show digital marketing success moving forward?” Let’s ...
Perceptive Marketer: The Dead Internet Theory, SEO Audit Tools, & Domain Authority Differentiation
Miss me? Worry no longer — Perceptive Marketer is back with updates to keep you sharp! We don't often get opportunities to talk about SEO Technical Audits, so we're offering this: Google Warns Against Relying On SEO ...
Perceptive Marketer: Microsoft AIO, Fragmented Search Journey, & 4Ms of Marketing Plans
Today’s the day! The sun is shining! The digital marketing news is here! Microsoft caught onto the SAIO trend and released a blog: "Optimizing Your Content for Inclusion in AI Search Answers." Their POV for (S)AIO success ...
