Perceptive Marketer: YouTube Shorts Untapped, ROI of SEO, & Brand Backlash
Hi all – March has brought some spectacular winds (of digital marketing change). Check it out! "Google Search is 373x bigger than ChatGPT search" — we think this headline is gilding the lily of Google while downplaying ...
Perceptive Marketer: Google’s AI Mode, Alibaba’s Qwen, & TikTok’s Ticking Time
Howdy, Got 2 minutes for 4 questions? We’d love to hear your thoughts on Perceptive Marketer! Let Us Know What You Think AI Overviews’ expansion is leading to decreased CTR on organic results, according to an AWR ...
SEO Work Is Never Done, Characters > Celebrities, & Instagram and Reels Potential Break-Up
Hiya! 📢 Who’s ready for some digital marketing? Alright, alright, hold the applause everyone. I know — it’s exciting, but we need quiet to read! "One of the biggest misconceptions in marketing is the belief that organic ...
AI Overviews, Becoming Superhuman, & Musical Mischief
Hey, I heard it through the grapevine that you’re looking for digital marketing news. Hold on, I’m comin’ to give you the deets! Musical Mischief 🎶: I’ve scattered seven soulful song titles throughout this edition of Perceptive Marketer (because, ...
SEO Tool Crash, Insta Hacks, & PMax in 2025
Howdy, It’s the last week of January, but doesn’t it feel like months have passed since we celebrated the New Year? Digital marketing has been on a wildly-whippy, unpredictable ride so far! Last week during SEO armageddon ...
Reddit Rankings, Brands in GenAI Responses, & Automated YouTube Shorts
Pssst… hey! We’ve got some digital marketing news for ya. Ready? Good, ‘cuz here it is! Google rankings and GenAI chatbot responses are mentioning the same brands. The point? Brands featuring high-quality content that answers questions people ...
