Perceptive Marketer: GSC Social Insights, New Core Update, & Prompt Libraries
Let’s get ready to RUMBLLEE! It’s the last Perceptive Marketer of the year, so you bet we stuffed this stocking with all the good stuff! First off, a little quiz from our VP, Marc Engelsman! Marc’s Quick Quiz ...
Perceptive Marketer: Studies on AI and Social, Plus Adaptability in Writing and Life
What’s going on, you ask? There’s always something going down in digital marketing — here’s your update! Why every AI search study tells a different story is a fascinating look at the state of research around AI ...
Perceptive Marketer: Refreshing Evergreen Content, GEO Rush, & Tell Me Without Telling Me
Hi, *Natalie unapologetically slaps a briefcase on the table while simultaneously unclasping the locks and opening the lid with a thwack. She pulls out a stack of neatly stapled articles and slides them across the table toward you.* After ...
What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine industry was struggling with what to call this newfangled thing. It didn’t help that the new AI platforms kept changing how they referred to themselves. ...
Perceptive Marketer: 3-Course Quiz, Content Trends, & Fan-out Queries
Hi all, To whet your Thanksgiving appetite, today’s quiz on recent Perceptive Marketer issues is provided in three courses by our very own VP of SEO/SAIO and Strategy, Marc Engelsman: Marc’s Quick Quiz ⏲️ Appetizers 🥗 1. ...
Measuring Search Marketing Success in the AI Age
Two questions on digital marketers’ minds these days are: “What is the impact of AI platforms on my organic search and paid search success metrics?” “What metrics should I be focused on to show digital marketing success moving forward?” ...
