Perceptive Marketer: The One About AI Mode and Measurement
Hey y’all! 3, 2, 1… Let’s jump into the digital marketing fun! Search Engine Roundtable’s June 2025 Google Webmaster Report recaps Google Search related news from the past month. Don't be misled by "Webmaster" as the article ...
Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
Low-Quality Content, LinkedIn Video Tips, Are We Judging Bing Too Harshly?
Howdy, Welcome to the digital marketing rodeo where we lasso up only the best news for ya! While we will never know all the criteria and weightings for Google’s ranking algorithm, we continue to be grateful for ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
Perceptive Marketer: Google’s Your Newest Newsletter Subscriber, Blog SEO Tips, & Going “Soft Viral” on Social Media
Hiya, Ready for the digital marketing scoop? “Search is dead, long live search!” is Danny Goodwin’s amazing opener to this SEL article. Like the internet, search is going to continue to change. GenAI is allowing information to ...
Perceptive Marketer: Google’s Necessary Evil, Social Media News, & Design Skills For Non-Designers
Howdy, What’s goin’ on in digital marketing? Well, let me tell you.… ⌛Quiz: What’s considered a “necessary evil” at Google? An ex-Google exec said that it’s sending Google users to other web publishers, and from the decisions ...
