The data was captured but it was sourced as “direct/none” – not “bing/search” – as I hoped it would. This means any conversion action taken on the DBE website would not be attributed directly or indirectly (as an assisted conversion) to the Bing Chat search.
As an SEO-er, visits and conversion data attributable to organic search are important success metrics used to determine ROI. The lack of visibility into this data also inhibits the ability to gauge the value of optimizing for conversational search engines (e.g., Bing Chat) in addition to the more traditional search engines.
I raised this question of “chattribution” during the recent SMX Advanced virtual conference. And while the question got a lot of “likes” from fellow attendees, no one seemed to have an answer for how or when this “chattribution” data gap will be filled. Will, of course, let you know of any developments.
PS – A separate note on Bing Chat’s reliability: Bing Chat’s response about DBE mentions “clients such as American Express, Disney, Johnson and Johnson, and more.” J&J was a DBE client for a number of years but Amex and Disney were not. Another example of a chatbot hallucination (or in this case “Fantasia”).