Hey y’all!

I read that gratitude helps you sleep better at night in a friend’s book (more info in the p.s.🙂). Practicing gratitude before snoozing is said to lift you out of racing negative thoughts and place you in a more positive headspace. It makes sense and, hopefully, it can bring a refreshingly grateful perspective to your everyday life!

Now, let’s switch gears ⚙️ into the latest in AI, search, and social!

  • How do you stay visible as AI transforms SEO? 🤖 In this Martech article, AI is replacing search engines as a go-to source for quick answers and this “shift means potential customers have less incentive to click through to your website.”
    Our POV? It all depends on the types of questions being asked (i.e., the intent of the searcher and the quality of the responses being generated by AI).

    ALSO… the article mentions creating unique content that connotes expertise to attract the AI chatbots. This aligns with Google’s E-E-A-T strategy and our new dual SEO/SAIO strategy. Read the article, and follow DBE’s SEO and SAIO Strategy for updates!

  • Google Search Generative Experience (SGE) just got one level cooler. 😎 It can now use AI to create images and assist with your writing. There are many awesome tools that can do these things very well, will Google stack up? We’ll see….
  • What is RGSP? It stands for Google’s Randomized Generalized Second-Price. Ad Rank determines who wins in Google’s ad auctions, However, when a few bidders meet all the criteria, RGSP comes in. It is a practice leveraged by Google that picks the winner of an ad auction at random from the top bidders as long as their long-term values are close enough. Apparently, the DOJ has some issues on this in the company’s antitrust case.

Do Good Spotlight
🌟 Black Girls Do Bike 🌟

With over 100 chapters across the globe, Black Girls Do Bike is promoting equality in the biking community for women – especially women of color. They offer support, organize rides, and promote skill-sharing in a supportive community of passionate cyclists. As an REI Cooperative Action Fund nonprofit grantee, they’re connecting people to the outdoors, which is a fabulous mission to have! Learn more about their mission and how you can support: Black Girls Do Bike.

  • When’s the last time you took a hard look at your competitors? 68% of the senior marketing leaders surveyed believe they will be facing stiffer competition with B2B product companies putting that figure at 73%. What’s causing the competitive concern? Innovation and the emergence of new global competitors show the biggest gains when compared with the same data captured 5 years ago. More from Marketing Charts.

Wishing you a fabulous rest of your week.

Happy Wednesday!


P.s. If you’re looking to live more mindfully, a friend and fellow yoga community member, Cynthia O’Connell, recently co-authored a book, The Elevation Principles: Ascend the Ladder. It’s a wonderful reminder of the importance of mindful awareness, giving easily actionable techniques to get started!

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