DBE Perspectives

From Brand Authority to EEAT to SEO to SAIO

By |01/23/2024|

Have you heard about Moz’s Brand Authority metric? It was announced last fall at its Mozcon event and it has now been incorporated into its Pro platform as part of its new “Domain Overview” summary section. The section also ...

SEO vs. SAIO Content Strategy

By |01/18/2024|

You’ve probably heard of various Search Engine Optimization (SEO) content strategies like the pillar strategy. With Search Artificial Intelligence Optimization (SAIO), strategizing is a bit different… and, thus, exciting! Quick Review SAIO is about being cited and ...

The Yin and Yang of SEO and SAIO (or is it SAIO and SEO?)

By |12/12/2023|

When we launched DBE’s Search Artificial Intelligence Optimization (SAIO) strategy for generating link citations in answers to questions asked of conversational search AI chatbots like Bing Copilot and Google SGE, we showed this iceberg image to help distinguish the ...

Do Good Spotlight Roundup 2023

By |12/08/2023|

Through our weekly What’s Hot Wednesday newsletters, we’ve had the opportunity to donate to so many powerful causes. If you’re looking for more ways to “do good” in your life, check out these 41 upstanding causes… 💖 The ASPCA ...

Overcoming & Preventing Burnout

By |11/27/2023|

Between demanding bosses, long hours, and heavy workloads, it is no surprise so many individuals feel stressed and overwhelmed by their jobs. According to the American Psychological Association (APA), almost 3 in 5 employees reported lack of interest, motivation, ...

SAIO and YouTube: Another Click In The (EEAT) Wall

By |11/16/2023|

If you’ve been following DBE’s blogs and videos on Search Artificial Intelligence Optimization (SAIO), you can skip the short story section below like you would when binging episodes of your current favorite series. You can jump ahead to the ...