Lose the Media-Buy Mindset to Succeed with Paid Search
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion ...
Facebook’s New “Explore Feed” Feature and What It Means for Business Pages
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already ...
Our Thoughts on Search Engine Land’s Latest SEO Periodic Table
By Danielle Zilg Earlier this month Search Engine Land put out the fourth edition of its “The Periodic Table of SEO Success Factors”. The periodic table is a handy tool ...
Understanding Mobile-First Indexing in a Mobile-First World
We’re running our lives with our mobile devices – and the numbers prove it. Just to give you an idea – almost 60% of all search queries in 2016 were ...
Digital Brand Expressions Issues POV on Voice Search
Princeton, N.J. (April 4, 2017) – Digital Brand Expressions (DBE) announced today that it has issued a POV (Point of View) document on the impacts of voice search. In the ...
Is Snapchat Right for Your Brand?
Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at ...
Digital Brand Expressions Adds POV on Snapchat to Slideshare
PRINCETON, N.J. (November 9, 2016) – Today, Digital Brand Expressions (DBE) announced it has added a new POV on Snapchat for marketers to its SlideShare account here. The POV, which details how ...
Four Small-Scale Social Platforms to Use for Your Business
By Rachel Petzinger You’ve heard it before – it’s crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age ...
The Battle of Snapchat vs. Instagram
By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now ...
Visualizing Your Brand: 5 Do’s of Instagram
It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users ...
Social Media in the News Industry
By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A ...
Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. ...
