AI Morals, Women in Branding & Google vs. Dept of Justice
Hiya, In case you haven’t heard it lately: You are smart. You are unique. You are awesome. 🙂 Ok, let’s get ready for some digital marketing! You probably know of the US Justice Department's court case against Google for antitrust ...
Keywordless Search, the Search Wars, & Auto-Reply Social Media Messaging
Hey-O It’s the day-O for your favorite digital marketing newsletter! And have we got neeeewwwwss for you! We’ve seen Google Ad’s exact match go from super-strict-to-the-keyword to a relevancy-schmelavancy technique. As Search pulls us more into a “keywordless” world, ...
Social Media Community, Google Attribution Models, & Apple vs. Amazon?
Hellooooooooo I found out this year that April 11th (yesterday) is National Pet Day. Isn’t that adorable? If you have furry/scaly/feathery friends, I hope you find some extra time to spend with them this week. As you may know, ...
AI Legislation, YouTube Content Targeting, & Marketing Monsters
Happy mid-week! Where I am, the neighbors really deck out their homes for Halloween. Two-story skeletons. Spiderwebs encasing porches. Even a sharkhead snacking on an unfortunate swimmer. The creativity is astounding! I could go on a mini-rave about this season, ...
Wayback Machine, the Long and Winding ROAS, & 4 GA4 Tips
Good morning ☀ It’s that time of week again. We’re eager to share the latest digital marketing tea…. Hope you’re ready because it’s here, and it’s piping hot! ☕ POP-UP. FLASH SALE. NEWSLETTER SIGNUP. All these pop-ups on your ...
Privy to Privacy, YMYL, & Creepy Ads
Greetings! Get this: “Septem” means “seven” in Latin, and it was the seventh month in the Roman calendar. Now, why September became the 9th month of our calendar is beyond me 🤷♀️.… But back to business, we have an ...
