Perceptive Marketer: Google Double Whammies, Indexable Insta Posts, & Shopping Ad Visibility
Hey! Ready for some digital marketing tea? Let’s look at the difficulties of tracking AI traffic and aligning conversion attribution. This SEJ article notes the zero-click nature of AI traffic can be assigned as "Direct" traffic in ...
Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
AI Overviews, Becoming Superhuman, & Musical Mischief
Hey, I heard it through the grapevine that you’re looking for digital marketing news. Hold on, I’m comin’ to give you the deets! Musical Mischief 🎶: I’ve scattered seven soulful song titles throughout this edition of Perceptive Marketer (because, ...
Position-less Marketing, Dancing Monkeys, & Hyperpersonalization
Hello and welcome! In case you’re new here, this is your weekly dose of digital marketing news and data to help you make informed decisions. Stay tuned to the end for a dash of mindfulness to ease the stress ...
Big Tech Lawsuits, Ecommerce Dimensions, & 2 Trillion Hours on Social Media
Hey-yaaa Alright, alright, alright. We’ve got a jam-packed edition for all you curious readers out there. Ready? Let’s go! When are we not talking about TikTok and Gen Z these days? 📱🎵 This article helps make sense of it ...
New Year – New Me[me Sizes], Chatbot Hotspots, & TikTok Ads
Happy 2023 🎈🎉🥳 Welcome to another year of kicking butt and taking names, digital marketing friends. I hope you had some time to relax and are getting H-Y-P-E for the year to come. Let’s get this party started! New year ...
