Perceptive Marketer: AI Overviews Quick Quiz, TikTok Accessibility, & Rethinking SERPs
Hiya, Making sure you know this: you’re awesome. In spite of all the obstacles, you are here and you are still kickin’. That’s something to be celebrated. Anywho, here’s the marketing news you came for…. Google is ...
Perceptive Marketer: Search Spam-Blocking, Unlockable Reels, & AI Search Traffic
Don’t ask me how I got here.... Today is National Buttermilk Biscuit Day… and Bond with Your Dog Day… and National Dance Like a Chicken Day. Needless to say, I’m honored you took time from eating biscuits and chicken ...
Perceptive Marketer: The One Where You Will Ask Yourself if Every News Story is About Google
Welcome back! I know you missed us last week * tear 🥹*. In recompense, we’ve got extra digital marketing tea for you to sip on this week! ⚖️ The DOJ ruled that Google operated an “illegal monopoly ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
Perceptive Marketer: Google’s Your Newest Newsletter Subscriber, Blog SEO Tips, & Going “Soft Viral” on Social Media
Hiya, Ready for the digital marketing scoop? “Search is dead, long live search!” is Danny Goodwin’s amazing opener to this SEL article. Like the internet, search is going to continue to change. GenAI is allowing information to ...
Perceptive Marketer: Google’s Necessary Evil, Social Media News, & Design Skills For Non-Designers
Howdy, What’s goin’ on in digital marketing? Well, let me tell you.… ⌛Quiz: What’s considered a “necessary evil” at Google? An ex-Google exec said that it’s sending Google users to other web publishers, and from the decisions ...
