The 4 Elements of AI Search Optimization: A 2026 Framework for AI Brand Visibility & Citations
It’s hard to believe it’s only been 3 years since DBE was one of the first agencies to recognize the marketing opportunities inherent in Search AI Optimization (SAIO) and publish a framework for brands to leverage them. There have ...
Perceptive Marketer: Playing the Same Games with New Names – AI, PPC, & Marketing Roundup
Hey y’all, Here’s your digital marketing roundup with a little mindfulness sprinkled on top! 49% of US AI users say they're likely/very likely to try a different brand if an AI assistant suggests an alternative. This in ...
Perplexity’s Answers to Marketing AI Questions
Recently, I’ve been questioning the role and capabilities of AI in various marketing- and content-related situations. So, I asked Perplexity those questions and am sharing the answers: AI & Departmental Silo Mentality In a post about the still ongoing issue ...
Perceptive Marketer: Is a 90% Accuracy Rate “Good Enough” for AI Overviews? Plus Thoughts on Marketing Strategy
Howdy, It’s high time we discuss what’s going on in digital marketing. Do you think a 90% accuracy rate for Google AI Overviews is good enough? Or do you worry that on any given search you perform ...
Perceptive Marketer: The One Where AI Takes Over the Marketing Department
Hey y’all! Come sit… we’ve got some digital marketing news to talk about. Google Search Console (GSC) has been reporting inflated impression data since May 13, 2025. Clicks and other metrics weren’t impacted, but you should watch ...
Perceptive Marketer: Tracking AI Visibility (for Free and for a Fee) Plus Other Impacts of AI
Hi all! We got your feedback on our LinkedIn poll, so here’s our take on tracking AI Visibility: DBE’s Take: Tracking AI Visibility 🎬 Tracking your visibility on AI platforms takes some sleuthing and, unfortunately, there is not ...
