The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may have heard some of our industry’s Chicken Littles proclaiming how the traditional search sky is falling because a recent study showed 68% of clicks now ...
Perceptive Marketer: The One Where You Will Ask Yourself if Every News Story is About Google
Welcome back! I know you missed us last week * tear 🥹*. In recompense, we’ve got extra digital marketing tea for you to sip on this week! ⚖️ The DOJ ruled that Google operated an “illegal monopoly ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
Perceptive Marketer: Google’s Your Newest Newsletter Subscriber, Blog SEO Tips, & Going “Soft Viral” on Social Media
Hiya, Ready for the digital marketing scoop? “Search is dead, long live search!” is Danny Goodwin’s amazing opener to this SEL article. Like the internet, search is going to continue to change. GenAI is allowing information to ...
How SEO Content Writing is Evolving to Meet the SAIO Demand
In the Back to the Future II, Marty, Jennifer, and Doc are flung into a futuristic reality with flying cars and self-adjusting clothes. When 2015 actually hit, we didn’t have most of that, but we did have smartphones and movie-streaming ...
What Google’s AI Overview Release Means for SEO and SAIO
ICYMI, Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the ...
