Howdy,

Ready for this rodeo of digital marketing shenanigans?

• The big headline for us this week: “ChatGPT is using Google Search…” as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and Google snippet data and occasions where up to 90% of ChatGPT’s cited URLs matched Google’s top results. As we have been saying all along, SEO and SAIO (aka AIO or GEO) are complementary marketing strategies.

• “Google says AI Overviews are generating more queries and higher quality clicks than search has ever before.” Do you believe that? Or are you more leery due to the lack of AI Overviews data transparency? Even the suggestions for gaining insights in this article have weaknesses. E.g., leveraging Click Through Rate (CTR) data from Google Search Console can be misleading given the “double whammy” effect.

• Is Perplexity (nicknamed “Lexi” by our CEO & President) your favorite of the AI chatbots? Keyword optimization isn’t enough, here’s what else Lexi is taking into consideration when ranking sites:
  • The authority of your domain
  • YouTube titles that match Perplexity trending queries
  • Core ranking factors like new post performance, topic classification, and semantic relevance.
  • Hmm… these tactics sound awfully familiar….

• “53% of marketers in North America cite data analysis and insights as the top bottleneck slowing down marketing cycles,” According to a survey conducted by GrowthLoop and Ascend2 and reported by EMARKETER. AI may be helping speed things up as 40% of US marketers now use AI for analyzing data and/or creating reports.

• Bottom-of-funnel (BoFu) content doesn’t have to sit within the boundaries of product comparisons, roundups, and alternatives articles. There’s so much more to explore… check out 5 different ideas from Moz.

• We love social humor tastefully done. 💯 Our long-time client Miele’s Rumored for a Reason campaign is delightfully unhinged…. Check ‘em out!
  • You know what the “M” stands for, right?
  • “It’s actually pronounced Miel-Uh.”
  • Here at Miele, we’re Rumored for a Reason.

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This morning? Yesterday? Never underestimate their power. Sometimes, they stick with the complimentee longer than you could ever remember. ❤️

Stay cool, 😎

Natalie

Get this. Bananas are berries, but strawberries aren’t.