The Chattribution Gap
In a recent DBE vlog, Natalie Lorenzo and I talked about ChatGPT’s AI limitations from a “search” perspective. We discussed two primary caveats to using ChatGPT for searches: ChatGPT’s database stopped receiving inputs in September 2021 so the information ...
🎥 What AI Can and Can’t Do in the Search and Social Space
Transcript: Marc: Hello, it feels like we’ve all been sprinting to keep up with AI developments. Last month, we discussed the new EEAT update in relation to emerging AI technologies. Now, we’re diving into AI’s impact on ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
🎥 Veronica Fielding on Byte-Sized Agency Briefs
In this episode of Byte-Sized Agency Briefs with Steve Guberman, Niki Fielding shares the secrets behind DBE's team structure and cultivating a winning company culture.
🎥 EEAT or Be Eaten: Google SEO Hacks
Transcript: EEAT or Be Eaten Nat: Hello! We recently included an article on E-E-A-T in our What’s Hot Wednesday newsletter. For further insights on what this means for optimization, I’m here with our Head of SEO, Marc ...
To Verify or Not to Verify: Twitter Checkmark Pandemonium Point of View (POV)
Situation On Saturday April 1st, Twitter began taking down its previous legacy checkmark program. (No, it wasn’t a joke.) Twitter has already added 2 other verification checkmarks in addition to Twitter Blue, including the Verification for Organizations/gold checkmark and Verification ...
