Perceptive Marketer

Zoom Ads, Finding Your Flow, & Brand Empathy

By |12/08/2021|

Well, it’s been a busy few weeks, how have you been doing? We’ve got a few digital marketing items to share from our team and our do-good spotlight this week is on Passage Theatre of Trenton: On December 1, Facebook announced it ...

Ad Spending, Content Strategy, & “Unlearning”

By |11/17/2021|

Are you a traditionalist with turkey plans for next week, or are you going in another direction for your Thanksgiving dinner? We are doing both at our house, turkey, roast beef, and lots of veggies for our vegetarian family members. ...

First-Price Model, Buy-Into SEO Initiatives, & Lemonade Stands

By |10/20/2021|

Busy, busy, busy! That’s the net/net in October so far. On that note, let’s jump right into this week’s What’s Hot Wednesday for digital marketers: Last week, Google announced that it will move its auction from a second-price model to a first-price ...