CX & SEO, AI’s Languages, & Marketing Bops
Hey y’all! I’m so excited to share with you all that’s going on in digital marketing. So get ready. 5, 4, 3, 2, 1. GO! There’s enough confusion about what Google factors in its natural search algorithm to produce ...
SEO vs. SAIO, ChatGPT Features, & Google Updates
Hey there! I’m sure you missed your favorite digital marketing newsletter last week! Don’t fret, we’re back with all the juicy stories you’ve been waiting for. Commence the digital marketing nerd-out! ChatGPT’s got sick new features, including prompt examples ...
What is Search Artificial Intelligence Optimization (SAIO)?
Updated 6/26/25 What is SAIO? SAIO stands for Search Artificial Intelligence Optimization. It's all called Gen AI Optimization, AI Optimization, and Artificial Engine Optimization. Do you mean using AI for optimizing your website? No, SAIO optimizes your website to ...
Twitter’s Xistential Crisis, Unhinged Social Media Managers, & AI’s Future in Sales
Hey y’all 😀 The digital marketing world is ablaze. 🔥Between the X rebrand and the AI revolution, there’s so much dirt to dish. Let's get to it! The blue bird was retired last week for “X”, the “everything app”. The ...
Twitter Tweets a Cease and Desist to Meta, Digital Authority Management, & Chattribution Gaps
Howdy! 😊 I hope you all have been enjoying the start of July! We kicked it off with a nice 4-day weekend and sometimes that’s all you need to recharge yourself.🔋Here’s some interesting digital marketing news for your browsing: ...
The Chattribution Gap
In a recent DBE vlog, Natalie Lorenzo and I talked about ChatGPT’s AI limitations from a “search” perspective. We discussed two primary caveats to using ChatGPT for searches: ChatGPT’s database stopped receiving inputs in September 2021 so the information ...
