The Effectiveness of Facebook Advertising
Situation Review A recent NPR (National Public Radio) segment explored questions that marketers have been raising regarding the effectiveness of Facebook as an advertising platform. Because the nature of social media as a marketing tool is interest based rather than intent based, ...
It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to ...
Facebook’s New “Explore Feed” Feature and What It Means for Business Pages
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already rolled out a new discovery focused “Explore Feed” in which ...
Is Snapchat Right for Your Brand?
Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses ...
Four Small-Scale Social Platforms to Use for Your Business
By Rachel Petzinger You’ve heard it before – it’s crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age chances are most people have accounts on at least one ...
The Battle of Snapchat vs. Instagram
By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now more than ever. While both apps are widely popular among ...
