Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
Universal Analytics Data Download, YouTube’s Differentiator, & Email CTAs
Hi, how are ya? In addition to my position at DBE, I also teach yoga twice a week. There’s a beautiful change in a person before and after they practice. Maybe they breathe a little deeper… or their shoulders are ...
TikTok Widget, Bing Losing Search Market Share, & Gaining Consumer Trust
Hi! 👋🏼 I don’t know about you, but I love grabbing my laptop, setting up an umbrella, and working outside. There’s nothing like a face full of fresh air while you work. (I’m actually writing this edition on my deck.) ...
Creative Content, YouTube Short Ads, & Digital Ad Spending
Heyoo 😃 What’s going on? A LOT as always. We’ll get to the meat of it for ya, no worries: To compete against the strengths of TikTok, Google is making improvements to YouTube Shorts for advertising, including “First Position on ...
SEO vs. PPC, Twitter Alternatives, & Earthy Thoughts
Welcome! I don’t know about you, but April was beyond busy! Everyone in my friend circles agreed. It’s a new month though, so let’s wipe the slate. Take moments of pause when you need it. There’s wayyy too many studies ...
LinkedIn Messaging Ads Sunset, CMO Survey, & Wendy’s Sizzly Zingers
Are y’all ready for this? We’ve got lots of digital marketing tea to spill this week, ‘specially in the social media realm. Ready. Set. Read! LinkedIn Learnings: LinkedIn Message ads are being sunsetted. 🌆 The LI inbox is being revamped ...
