Top Mistakes with GA4, YouTube SEO, & 5 Leadership Skills
Knock, knock! We’re here, and we’re back with another excitingly gripping edition of What’s Hot Wednesday. Let’s get to the good stuff! The final days of UA (Universal Analytics) are upon us. Here are some crucial mistakes to avoid with ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
Universal Analytics Data Download, YouTube’s Differentiator, & Email CTAs
Hi, how are ya? In addition to my position at DBE, I also teach yoga twice a week. There’s a beautiful change in a person before and after they practice. Maybe they breathe a little deeper… or their shoulders are ...
AI Legislation, YouTube Content Targeting, & Marketing Monsters
Happy mid-week! Where I am, the neighbors really deck out their homes for Halloween. Two-story skeletons. Spiderwebs encasing porches. Even a sharkhead snacking on an unfortunate swimmer. The creativity is astounding! I could go on a mini-rave about this season, ...
Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. How is that both true and false? The true part: ...
🎥 Marc Engelsman on MarketingProfs Webinar
Marc Engeleman, DBE's VP of Strategy and SEO, discussed how having a more concrete view of your website visitors and what they are seeking will drive more conversation and ROI in this MarketingProfs webinar. Watchers can learn: how to extract ...
