Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to ...
More Knowledge Graph Control for Websites–Coming Soon or a Tease?
Background on Google Knowledge Graphs In November 2015, Barry Schwartz, CEO of Rusty Brick, reported for SERountable.com that Google was hinting about changes that might enable webmasters to better control, or at least have more influence over, what Google services ...
Structured Markups—Google Hinting Means More Reasons to Use ‘Em
We have advocated the use of structured markups to boost click throughs from natural search results for quite a while. A new study from Blue Nile Research provides new data around this topic that search marketers will find useful too. ...
Digital Brand Expressions Releases Point of View on the Importance of Mobile Searchability for Websites
PLAINSBORO, N.J. (April 23, 2015) – Today, Digital Brand Expressions (DBE) released its fourth Point of View (POV) statement of 2015. The newest POV talks about Google and Bing algorithm changes around mobile device usage and what webmasters can do to ...
Digital Brand Expressions Releases Point of View on Mobile Search
PLAINSBORO, N.J. (January 14, 2015) – Today, Digital Brand Expressions (DBE) released its first Point of View (POV) statement of 2015. The newest POV discusses the importance of considering mobile search in digital strategies as well as offers checklists on what ...
Digital Brand Expressions Releases Point of View on Redirects
PLAINSBORO, N.J. (December 12, 2014) – Today, Digital Brand Expressions (DBE) released its fourteenth Point of View (POV) statement for 2014. The newest POV discusses the importance for websites to include redirects when removing webpages or updating their website. Joseph Goodlad, Manager ...
