What is Search Artificial Intelligence Optimization (SAIO)?
What is SAIO? SAIO stands for Search Artificial Intelligence Optimization. Do you mean using AI for optimizing your website? No, SAIO is for optimizing your website to be found for conversational searches done on AI chatbots like Bing Chat ...
Twitter (X) Competitors Infographic
In the week of July 24th, Twitter rebranded to “X” almost overnight. The volatility of the platform since last October has left many dedicated Twitter users confused about the fate of the platform. Announcements from Elon Musk, current Executive ...
Your 6 New Favorite Digital Marketing YouTube Channels
If you can’t tell, we are utter nerds for what we do, and for this Embrace Your Geekness Day, we want to share it with you (rhyme totally intended 🤓)! Here’s our favorite digital-marketing-focused YouTube channels: HubSpot Marketing - ...
The Chattribution Gap
In a recent DBE vlog, Natalie Lorenzo and I talked about ChatGPT’s AI limitations from a “search” perspective. We discussed two primary caveats to using ChatGPT for searches: ChatGPT’s database stopped receiving inputs in September 2021 so the information ...
🎥 What AI Can and Can’t Do in the Search and Social Space
Transcript: Marc: Hello, it feels like we’ve all been sprinting to keep up with AI developments. Last month, we discussed the new EEAT update in relation to emerging AI technologies. Now, we’re diving into AI’s impact on ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
