The Battle of Snapchat vs. Instagram
By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now ...
Visualizing Your Brand: 5 Do’s of Instagram
It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users ...
Social Media in the News Industry
By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A ...
Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. ...
The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for ...
📰 Veronica Fielding in Chief Executive Magazine
“My mother always said, ‘It doesn’t matter what other people think,’” DBE CEO & President, Veronica “Niki” Fielding, shares in Chief Executive Magazine. “But that didn’t quite ring true for ...
The Right-Hand Rails Are Gone…And?
What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, ...
Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely ...
Facebook: Love at First Site
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. ...
Strategies to Jump Start your Love of Social Media in 2016
Every month there are new ways for social to be used to reach existing and perspective users. But first you have to get your brand in the game. One of ...
I’m in a Love Affair: How Blogging and Social Media Won My Heart
If I love something, I tend to put a lot of time and devotion into it. But this wasn’t something I foresaw. It was an affair I didn’t even know ...
DBE Releases POV on the Internet of Things
PRINCETON, N.J. (February 1, 2016) – Today, Digital Brand Expressions (DBE) released its most recent whitepaper,“What Is the Internet of Things, and How Will It Impact Marketing?” written by Joe Goodlad, ...
