marketing strategy

Wayback Machine, the Long and Winding ROAS, & 4 GA4 Tips

By |09/28/2022|

Good morning ☀ It’s that time of week again. We’re eager to share the latest digital marketing tea…. Hope you’re ready because it’s here, and it’s piping hot! ☕ POP-UP. FLASH SALE. NEWSLETTER SIGNUP. All these pop-ups on your ...

Generational Marketing, Twitter Suits, & Bounce Rate Back

By |07/20/2022|

Ahoy, marketers! 🦜 AARRRRR you ready for this week’s digital marketing dirt? You better, because it’s coming atcha fast, mateys! eMarketer shares some interesting stats on generational use of social networks in these two articles: "Gen Z Social Usage ...

Cookie-Tracking Research POV

By |03/15/2022|

Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues to evolve) is the best way to keep composure as ...