Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish ...
SEO & SAIO Should Come Together (Right Now)
Various interpretations of the Beatles’ “Come Together” suggest it was written at a time of tension between the band members to unite them on the path forward. It came ...
Sometimes in SEO, “nofollow” Is the Best Approach
This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like ...
2025 Hashtag Strategy: Are They Relevant?
As social platforms get smarter, many of them have stated that hashtags are not needed to distinguish the content of posts. For some users, hashtags continue to be a method ...
🎥 SEO Strategy for 2025 (Plus How to Get Web Traffic from GenAI Responses with SAIO)
Nat: It’s been a whirlwind for SEO marketers this year. As we take a look back on some key events in 2024, we’re also going to look forward ...
How SEO Content Writing is Evolving to Meet the SAIO Demand
In the Back to the Future II, Marty, Jennifer, and Doc are flung into a futuristic reality with flying cars and self-adjusting clothes. When 2015 actually hit, we didn’t have ...
SAIO/SEO Glossary of Acronyms, Names, and Best Practice Terms
Updated: 4/22/25 Even though we launched Search Artificial Intelligence Optimization (SAIO) over a year ago, many people are still struggling to understand how GenAI tools are changing the way we ...
đź’»Optimizing Your Website for GenAI Searches Free Webinar
This event has passed, but watch out for our new webinars coming in 2025! Date: November 13, 2024 Time: 1-2pm ET Description: There’s a new marketing channel — it’s ...
Happy SAIO-versary! What we’ve learned about AI and SEO over the past year
Has it only been a year since we launched our Search AI Optimization (SAIO) strategy as a complement to our proven SEO practice? Let’s take a look back at ...
📽️ Perceptive Marketer Roundup: August 2024
Marc: Hi Natalie, there have been some really interesting data snippets relevant to SEO and SAIO strategy in recent editions of DBE’s Perceptive Marketer newsletter. Nat: ...
With AI Overviews Appearing Less Often, SAIO Is Still Very Much “Worth It”
DBE recently covered the latest report from BrightEdge that says AI Overviews show on Search Engine Results Pages (SERPS) less than 7% of the time. Advanced Web Ranking (AWR – ...
Google Seeks to Satisfy with Renewed Focus on Helpful Content
There were times when you needed to read between the lines to understand where Google was going with its search updates. Not so much anymore. Case in point, the ...
