🎥 2026 SEO Strategy: What We’ve Learned & Where We’re Going
Nat: When AI citations and clicks are coveted and search engine rankings are constantly fluctuating, what do you need to know to keep your site optimized? From new acronyms ...
Social SEO in 2026: Why It Matters & How to Implement It
“TikTok made me buy it.” “I found it on Reels.” When you ask your buddy where they got that portable blender, you might expect one of the replies above. Whether ...
SEO & SAIO Visibility Hacks (And When They May Not Work For You)
You may be here because the last “get backlinks quick” blog you read felt a little… off. Many SEO “hacks” for gaining domain authority or inbound links for your ...
SEO Analytics Treasure Hunt: Tracking The Hidden Value of Your Organic Search Traffic
How’s this for a click-bait headline? “Google Analytics is lying about your organic traffic and it’s been doing it for ages.” We bit and clicked as, after all, it ...
What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine industry was struggling with what to call this newfangled thing. It didn’t help that the ...
Measuring Search Marketing Success in the AI Age
Two questions on digital marketers’ minds these days are: “What is the impact of AI platforms on my organic search and paid search success metrics?” “What metrics should I be ...
Ch-ch-chAInges… As AI Search Rapidly Evolves in 2025
Can you believe we’ve reached the end of the 3rd Quarter 2025? January seems both long ago and yesterday at the same time, especially in the ever-changing world of SEO/SAIO. ...
Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on ...
SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console ...
Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish ...
SEO & SAIO Should Come Together (Right Now)
Various interpretations of the Beatles’ “Come Together” suggest it was written at a time of tension between the band members to unite them on the path forward. It came ...
